home theater speaker: A Genius Act: KYE-Tirupati Tie-Up

EFY News Network

(Friday, July 14, 2006 2:19:05 PM)

Tirupati to distribute KYE’s Genius brand of products in India.


Friday, July 14, 2006: New Delhi: KYE Systems, a Taiwan-based IT and consumer electronics company, has inked a distribution relationship with Kolkata-based Tirupati Enterprises to expand its Genius brand of product lines in India. This is the second distribution engagement by KYE in India, after the one with Transtek Infoways.

In India, Tirupati will distribute KYE’s Genius range of products, which include MP3 players, speakers and headphones for digital audio, remote controls and home theater speaker system for home entertainment, webcams for Internet video calling, headset for mobile phone, Internet talking, gaming and laser mice, and keyboards. But KYE has made it clear that Tirupati will offer different products than what is being offered by Transtek, KYE’s existing partner in India, to ensure that no conflict of product arises due to the new distribution tie-up.

"No doubt Transtek Infoways is doing a wonderful job for Genius in India and we appreciate their efforts in building up the brand; however, the geography of the country is so vast, so is our product basket, that it requires one more partner to tap the entire potential in the cut-throat competition," said Sandeep Ramani, country manager, KYE Systems (India) Corp.

Abhishek Kejriwal, GM, Tirupati Enterprises, said, "We are excited about our tie-up with Genius as it is a new line of business for us.” Genius being one of the top three brands in key boards, mice etc., we will definitely try to put focus and increase their market share in India.”

KYE is targeting, at least, a 100-per cent growth over the next 9-12 months.